Holiday Ayo - 

Amid the rapid wave of digitalization, the position of physical books is increasingly under pressure—not just from social media content that chips away at reading habits, but also from the growing dominance of digital books.

A survey by Rakuten Insight published by Katadata revealed that only 12% of Indonesian respondents still read physical books, while a striking 83% have switched to e-books via digital devices. According to a report by Market.us, the global e-book market is projected to grow from USD 18.3 billion in 2023 to USD 29.9 billion by 2033.

E-books are gaining popularity thanks to their accessibility, lower costs, and convenience. However, physical books have not completely lost their place. For many readers, the tactile experience of turning pages, the scent of paper, and the sensation of reading a physical book still hold emotional value that digital formats cannot replicate.

Collectors and physical book enthusiasts continue to preserve the legacy of print. Today, print books serve not only as reading material but also as a lifestyle symbol and a form of personal identity.

Though it is being edged out, the physical book is far from extinct. It is evolving—becoming a conscious choice amid a flood of technological advancements. In this fast-paced digital age, the personal touch offered by printed books still delivers an irreplaceable meaning.