Holiday Ayo - Lately, social media has been abuzz with the presence of a viral doll called Labubu. 

Labubu is a hairy fairy with characteristic pointy ears, a 'mischievous' smile and pointy teeth.

Most recently, it went viral on social media Visitors were seen crowding the front area of the shop even before it opened.

It is known that many people queued from early morning for hours to buy Labubu dolls.   What makes Labubu so popular?

Why did Labubu go viral?

1. Cute Labubu character

Labubu dolls are very popular because of their cute and adorable shape. At least this is what was expressed by a Tangerang resident named Kerin Wiryametta (27).

Kerin revealed that he liked the Labubu doll before this doll went viral.

"The first time I saw Labubu, I immediately fell in love and wanted to have one, at that time Pop Mart had not yet entered Indonesia so the reseller prices were very high," said Kerin as quoted by Kompas.com, Monday (16/9).

Kerin gave up his intention to buy Labubu. When Pop Mart entered Indonesia, he tried to get the doll.

"Because the characters are cute, I now collect them," said Kerin.

2. Complete the collection

Michelle already liked Labubu before this doll went viral because of her hobby of collecting blind boxes from Pop Mart.

So, he bought a Labubu doll to complete his collection.  

"For me personally, this is a hobby that can relieve stress and fatigue after activities," said Michelle.

Michelle also admitted that she was happy with Labubu going viral. Because it makes Labubu accessories easier to get.  

"Especially now there are lots of Labubu accessories for mix and match. I'm also happy to see live people selling cute Labubu outfits," explained Michelle.