Holiday Ayo - 

China’s micro-drama industry has witnessed a dramatic surge in revenue over the past few years. In 2025, the sector’s total earnings are projected to reach USD 9.4 billion, equivalent to approximately Rp156.06 trillion (based on an exchange rate of Rp16,566.73 per USD).

According to The Micro-Drama Economy 2025 report released by Media Partners Asia (MPA), this figure marks a sharp rise from USD 5.1 billion in 2023 and USD 6.9 billion in 2024.

MPA’s research analyzed eight leading micro-drama platforms in China — DramaBox, DramaWave, FlickReels, GoodShort, MoboReels, NetShort, ReelShort, and ShortMax. These platforms have been aggressively expanding their reach through various social media channels to attract wider audiences.

The report further predicts that China’s micro-drama industry will continue its upward trajectory, with revenues potentially hitting USD 16.2 billion (around Rp265.07 trillion) by 2030.

The projected annual growth figures reflect a consistent rise: USD 11.5 billion in 2026, USD 13.3 billion in 2027, USD 14.6 billion in 2028, USD 15.5 billion in 2029, and USD 16.2 billion in 2030. This translates to a compound annual growth rate (CAGR) of 11.5% between 2025 and 2030.

This phenomenon highlights China’s dominance in developing a short-form digital content ecosystem, a format that continues to shape global entertainment consumption trends.